Verizon’s presence at NHL areas required engaging experiences to attract hockey fans to their sponsored areas inside. I successfully pitched Verizon on these new experiential activations for their brand.
Leveraging the brand attribute of speed, the Verizon Slapshot Challenge measures how fast fans can hit a puck into the back of the net. Each session gets recorded, submitted to an onsite leaderboard and automatically generates sharable social content that fans can easily upload to their social media accounts.
Role: Concept and Creative Direction
Agency: Momentum Worldwide
Head-to-head competition
Additionally we commissioned a custom-built 84" multitouch gaming table and air hockey app so that fans can compete in the Verizon Air-Hockey Face-Off for prizes and glory on the arena’s Jumbotron.
