Experiential
Activations
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Exhibits
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Installations
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Trade Shows
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Sponsored Events
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Virtual
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Activations • Exhibits • Installations • Trade Shows • Sponsored Events • Virtual •
Verizon’s presence at sports areas and stadiums requires engaging experiences to attract fans to their sponsored areas. I successfully pitched Verizon on new experiential activations for their brand.
Slapshot Challenge
Leveraging the brand attribute of speed, the Verizon Slapshot Challenge measures how fast fans can hit a puck into the back of the net. Each session gets recorded and automatically generates shareable social content that fans can easily upload to their social media accounts.
Additionally we commissioned a custom-built 84" multitouch gaming table and air hockey app so that fans can compete head-to-head in the Verizon Air-Hockey Face-Off for prizes and glory on the arena’s Jumbotron.
Verizon NFL FanZones
Game day activations at various NFL stadiums featured concierge, charging stations and a virtual gaming experience with prizes like ticket upgrades and exclusive team merchandise.
American Express presents US Open Live
I was part of a team that helped American Express expand their sponsorship of the US Open tennis tournament to bring the game to fans in Midtown Manhattan. With a presence at NYC’s Rockefeller Center and Madison Square Park, we delivered an experience complete with big screens, stadium seating and an authentic drawboard—all open to the public.
VinFast at NYIAS & LAAS
VinFast is Vietnam’s first global automotive manufacturer. To introduce their all-electric line-up to the U.S. market, VinFast offered onsite test rides to attendees at the New York International Auto Show and Los Angeles Auto Show.
Mercedes-Benz at NTEA
Mercedes-Benz showcased a century of innovation in the commercial vehicle market, including their invention of the category itself at the NTEA (National Truck Equipment Association) Show—the premier U.S. auto show specifically for commercial vehicles. Exhibits included restored vintage vehicles and an interactive timeline of the brand’s history.
