About Me

If you’re reading this, chances are you’re also involved in marketing and already understand the challenges of capturing the awareness of an audience in today’s world of shrinking attention spans.

Technology changes, but the goal stays the same: craft a message that cuts through the noise and actually means something to someone.

I’ve worked with wildly talented people to create campaigns, websites, and events that didn’t just boost awareness—they moved product, made headlines, and occasionally won shiny things.

Why me?

I ask myself that regularly. Existential crises aside, let’s assume you’re wondering why you should hire me. Everyone’s “a creative” these days. So what’s my angle?

I see the big picture—and I know how to build the pieces that bring it to life. Brand positioning? I can help define it. Ads, apps, experiences? I’ve handled all the ways your audience meets your brand.

If that sounds like what you need, drop me a line: mark@markcousin.com

Lovingly caressing
all touchpoints

Yuck. What’s that even mean?

In plain English, "touchpoints" is just marketing jargon for the many ways customers interact with a brand. I’ve handled them all—from ad campaigns to brand identities, websites to mobile apps, and live events that don’t just take place, but actually connect with the attendees.

Somehow,
I manage

Yes, like Michael Scott—but with actual results.

I’ve built and led creative teams at Mercedes-Benz, JPMorgan Chase, and Cognizant—turning chaos into campaigns and navigating everything from eleventh-hour feedback to seventeen stakeholders with seventeen opinions. Creative direction isn’t just about the work. It’s about reading the room, steering the ship, and knowing when to mute yourself on Zoom.

NYC-based

I live in New York City and I’ve successfully collaborated with teams and clients across time zones all over the world.

Look, logos↓

I’ve worked at agencies and directly for clients across a wide range of brand categories: automotive, tech, telecom, fashion, beauty, financial services and more. Here are some of their logos arranged in a grid. Impressive, right? I’m pretty good with clients (and grids too).